Why would I want to trade DUNKbonds?

DUNKbonds probably isn't for everyone. That's OK.

If you're the kind of person who blindly kicks in when a friend asks you to donate to their cause, that's commendable.

And a little boring.

However, if you're the kind of person who likes to be right, and you might form an opinion when someone presents his charitable goal, this might be right up your alley.

The days of simply chucking in $25 to someone's marathon are over. DUNKbonds lets you get in on the action by tying your pledge amount to their performance.

For those on the sidelines looking to cheer on or challenge a goalsetter, you get to compete against the market in the name of a charity you or your goalsetter chooses. You essentialy set up a maximum pledge by buying, selling, or trading a goal's DUNKbonds.

The more right or wrong you are about a goal determines how much you pledge. Beat the market and you donate less--others end up donating on your behalf. Guess wrong, and you owe your max pledge.